Investigative Synopsis of Sony Inc.’s Strategic Management Issues / Failures and How to Overcome Them

Document Type: Original Research

Authors

1 Cardiff Metropolitan University UK, Westminster International College, Malaysia

2 Cardiff Metropolitan University UK, Westminster International College, Subang Malaysia

Abstract

This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research paper data gathered form secondary data sources i.e. Annual reports, Journal articles, Book, newspaper articles etc. which are properly declared in “Reference” section. The rational decision for choosing Sony as a research study for this paper is that they have been market leaders and pioneered many markets, however due to lack of ambition and strategic planning failure the company is now on verge of bankruptcy. Towards the end this research paper has given some strategic direction recommendations for the board of directors of Sony Inc. which will help Sony to revive themselves from current position and restore their brand to former glory.

Keywords


Bowman, C. & Faulkner, D. O., (1996). Competitive and Corporate Strategy. 1st ed. s.l.:Irwin Professional Publishing.
Burnes, B., (2014). Kurt Lewin and the Planned Approach to Change: A Re-appraisal. Journal of Management Studies, 41(6).
Calder, A. M., (2013). Organizational Change: Models for Successfully Implementing Change. Human Resource Management in the Department of Management, Volume 1, p. 144.
David, F. R., (2011). Strategic Management CONCEPTS AND CASES. 13th ed. s.l.:Pearson.
Emerald Group Publishing Limited, (2004). Sony struggles to remain creative: Innovation vs. efficiency and productivity. Strategic Direction, 20(4).
Franke, G., (1993). Uncertain Perception of Economic Exchange Risk and Financial Hedging. Managerial Finance, 18(3).
InterBrand, (2017). Ranking the brands, s.l.: s.n.
Ionescu, F. T., (2011). Boston Consulting Group II – A Business Portfolio Analysis Matrix. International Journal of Economic Practices and Theories, 1(2).
Joan, M., (2012). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston,: Massachusetts: Havrad Business Review Press.
Meredith, R., 2008. It takes a crisis (Sony). Strategic Direction, 25(1).
Piercy, N. & Giles, W., (1989). Making SWOT Analysis Work. Marketing Intelligence & Planning, 7(5/6).
Rarick, C. A. & Vitton, J., (1995). Corporate Strategy: Mission Statements Make Cents. Journal of Business Strategy, Vol. 16(1), pp. 11-12.
Sony Incorporation (2013). Annual Report 2013, s.l.: Sony Inc.
Statista, (2017). Statista-The Statistics Portal. [Online] Available at: https://www. statista.com/statistics/297533/sony-sales-worldwide-by-business-segment/ [Accessed 08 June 2017].
Statista, (2017). Statista-The Statistics Portal. [Online] Available at: https://www. statista.com/statistics/279271/net-income-of-sony-since-2008/[Accessed 12 Jun 2017].
Statista, (2017). Statista-The Statistics Portal. [Online] Available at: https://www. statista.com/statistics/638777/sony-group-number-of-employees/ [Accessed 05 Jun 2017].
Statista, (2017). Statista-The Statistics Portal. [Online] Available at: https://www. statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/[Accessed 30 May 2017].
Tankovića, A. Č., (2013). Defining Strategy Using Vision and Mission Statements of Croatian Organizations in Times of Crisis. Economic Research, Issue Special Issue 2013, pp. 332-334.
XE, (2017). xe.com. [Online] Available at: http://www.xe.com/currencycharts/?from= JPY&to=USD&view=5Y [Accessed 12 June 2017].