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Investigative Synopsis of Sony Inc.’s Strategic Management Issues / Failures and How to Overcome Them

Document Type : Original Research

Authors

1 Cardiff Metropolitan University UK, Westminster International College, Malaysia

2 Cardiff Metropolitan University UK, Westminster International College, Subang Malaysia

Abstract

This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research paper data gathered form secondary data sources i.e. Annual reports, Journal articles, Book, newspaper articles etc. which are properly declared in “Reference” section. The rational decision for choosing Sony as a research study for this paper is that they have been market leaders and pioneered many markets, however due to lack of ambition and strategic planning failure the company is now on verge of bankruptcy. Towards the end this research paper has given some strategic direction recommendations for the board of directors of Sony Inc. which will help Sony to revive themselves from current position and restore their brand to former glory.

Keywords

References
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International Journal of Management, Accounting and Economics
Volume 4, Issue 9 - Serial Number 38
September 2017
Pages 917-936
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