Document Type : Original Research

Authors

Faculty of Business, President University, Cikarang, Indonesia

Abstract

This study examined the influence of employer attractiveness, corporate reputation, and the use of social media towards intention to apply for a job at Schneider Electric Indonesia. This study used quantitative research with multiple regression model. There were 100 fresh graduate students selected randomly as respondents of the research. The findings of this study showed that employer attractiveness, corporate reputation, and the use of social media has significant influence toward Intention to apply for a job at Schneider Electric Indonesia. The result also showed that employer attractiveness, corporate reputation had significant influence, while the use of social media did not give a significant influence with intention to apply for a job.   

Keywords

Adhyaksa, M. A., & Rusgiyono, A. (2010). Persepsi Dunia Kerja Terhadap Lulusan Fresh Graduate S1 Menggunakan Metode Multidimensional Unfolding (Studi Kasus: Dunia Usaha Kabupaten Batang). 3(1), 49-57.
Aslam, S. (2018). Linkedin by the Numbers: Stats, Demographics & Fun Facts. Retrieved from Omnicore: https://www.omnicoreagency.com/linkedin-statistics/
Berthon, e. (2005). Captivating Company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.
Birgelen, M. J., Wetzels, M. G., & Dolen, W. V. (2008). Effectiveness of Corporate Employment Web sites How Content and Form Influence Intention to Apply. International Journal of Manpower, 29 No 8, 731-751. doi:0143-7720-DOI 10.1108/01437720810919323
Boyd, D., & Ellison, N. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13, 210-230.
Brecth, F., Koroleva, K., & Guenther, O. (2011). Increasing Global Reach: Using Social Network Sites for Employer Branding. Wirtshaftinformatik Proceedings 2011, (p. 17). Retrieved from http://aisel.aisnet.org/wi2011
Bulajic, A., Stamatovic, M., & Cvetanovic, S. (2012). The importance of defining the hypothesis in scientific research. International Journal of Education Administration and Policy Studies, 4 (8), 170-176.
Buren, A. (2012). Social Media a Communication Tool for Employer Attractiveness Criteria in the Employer Branding Concept: An Exploratory Study. University of Twente.
Djaali, A. (2008). Skala Likert. Yogyakarta: Andi Offset.
Dowling, G., & Moran, P. (2012). Corporate Reputations: Built In or Bolted On? California Management Review, 26 No. 2, 153-159.
Employer Branding International. (2014).“2014 Employer Branding Global Trends Study Report May 2014”. Employer Branding  International. Home Page on-line. Available fromhttp://www.slideshare.net/brettminch/2014-employer-branding-global-trends-survey-report-by-employer-brand-international (accessed 27 December 2017)
Fertig, A. (2016). A LinkedIn Society: Advantages for Job Seekers and Employers. Diambil kembali dari Search Solution Group: https://www.searchsolutiongroup.com/a-linkedin-society-advantages-for-job-seekers-employers-and-recruiters/
Forbes. (2015). The Countries With The Most Engineering Graduates [Infographic]. Retrieved from Forbes :https://www.forbes.com/sites/niallmccarthy/2015/06/09/the-countries-with-the-most-engineering-graduates-infographic/#29a32440667d
Gomes, D., & Neves, J. (2011). Organizational Attractiveness and Prospective Applicants' Intentions to Apply. Personnel Review, 40 No. 6, 684-699.
Kacsmar, M. (2016). How Are Job Seekers Using Social Media? Retrieved from icims: https://www.icims.com/hiring-insights/for-employers/article-how-are-job-seekers-using-social-media
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and. Business Horizon.
Kaur, T. (2013). Role of Social Media in Building Image of an Organization as a Great Place to Work. ASBBS Annual Conference, 20 No. 1, pp. 546-553.ns , 59—68.
Kharis, I. F. (2011). Studi Mengenai Impulsive Buying dalam Penjualan Online (Study Kasus di Lingkungan Universitas Diponegoro). Skripsi Faculty of Economics Universitas Diponegoro, Semarang.
King, K. (2017). The Go-To Guide for Everything You Need to Know About Social Recruiting. Diambil kembali dari GetBambu.com: https://getbambu.com/blog/social-recruiting-strategies/
Kotler, P. T., & Armstrong, G. (2012). Principles of Marketing. New Jersey: Pearson Prentince Hall.
Kumar, R. (2014). Research Methodology: A Step by Step Guide for Beginners. 3rd Edition. New Delhi: Sage
Kumparan. (2017). Linkedin Ungkap Jumlah Pengguna di Indonesia. Retrieved from Kumparan.com: m.kumparan.com/@kumparantech/linkedin-ungkap-jumlah-pengguna-di-indonesia.amp
Madera, J. M. (2012). Using social networking websites as a selection tool: The role of selection process fairness and job pursuit intentions. International Journal of Hospitality Management , 1276– 1282.
Madera, J. M., & Chang, W. (2011). Using Social Network Sites to Investigate Employees in the Hospitality Industry. International CHRIE Conference-Refereed Track. Houston: University of Massachusetts - Amherst.
Nielsen. (2016). “2016 Nielsen Social Media Report,” Nielsen Marekt Research. Home page on-line. Available fromhttp://www.nielsen.com/us/en/insights/reports/2017/ 2016-nielsen-social-media-report.html (accessed 5 December 2017)
Plummer, M., Hiltz, S. R., & Plotnick, L. (2011). Predicting Intentions to Apply for Jobs Using Social Networking Sites: An Exploratory Study. 44th Hawaii International Conference on System Sciences. Hawaii.
Rosoff, M. (2016). LinkedIn’s user growth: slow but steady. Retrieved from Business Insider US: http://www.businessinsider.sg/linkedin-user-growth-2016-6/?r=UK&IR=T
Roth, D. (2017). LinkedIn Top Companies 2017: Global Edition. Retrieved from LinkedIn: https://www.linkedin.com/pulse/linkedin-top-companies-2017-global-edition-daniel-roth/
Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer Branding: Employer Attractiveness and the Use of Social Media. Journal of Product & Brand Management, 22 No. 7, 473-483.
Tsai, Y. H., Lin, C. P., Chiu, C. K., & Joe, S. W. (2013). Understanding Learning Behavior Using Location and Prior Performance as Moderators. Social Science Journal, 46 No. 4, 787-799.
Universum (2017). Indonesia Most Attractive Employers rankings 2017. Retrieved from Universum Global: https://universumglobal.com/rankings/indonesia/
Wang, Y. (2013). Corporate Reputation Management: Reaching Out to Financial Stakeholders. Nanjing, China.
Wiedmann, K., Hennings, Schmidt, S., & Wuestefeld, T. (2013). Brand Heritage and Its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future. Corporate Reputation Review, 16 No. 3, 187-205.
Wilden, R., Lings, I., & Gudergan, S. P. (2010). Employer branding: Strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73.