TY - JOUR ID - 128533 TI - The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market JO - International Journal of Management, Accounting and Economics JA - IJMAE LA - en SN - AU - Lily, Yap AU - Yazdanifard, Rashad AD - University of the West of Scotland, Ampang, Malaysia Y1 - 2021 PY - 2021 VL - 8 IS - 2 SP - 103 EP - 113 KW - Sports Shoes KW - Consumer Buying Decision KW - Income Expectations KW - Cost-Effectiveness KW - Innovation and Creativity KW - Cultural and Personal Factor DO - 10.5281/zenodo.4641113 N2 - This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run. UR - https://www.ijmae.com/article_128533.html L1 - https://www.ijmae.com/article_128533_e4cf3050e5325af52841fce99015b7c6.pdf ER -