TY - JOUR ID - 117628 TI - Strategic Analysis of Business Portfolios: Case Study of Chabahar Fishery Cluster JO - International Journal of Management, Accounting and Economics JA - IJMAE LA - en SN - AU - Kamalian, Amin Reza AU - Ghasemnezhad, Meisam AD - Associate Professor, Department of Management, University of Sistan & Baluchestan, Zahedan, Iran AD - MSc in Entrepreneurship, University of Sistan & Baluchestan, Zahedan, Iran Y1 - 2015 PY - 2015 VL - 2 IS - 6 SP - 558 EP - 570 KW - General Electric (GE) Matrix KW - businesses potentials KW - the industries’ gravity KW - portfolio analysis KW - Marketing Management software DO - N2 - Today, competitive advantages of businesses with various products are dependent on a competitive analysis and developing a relevant strategy. One of the effective frameworks by which one can assess business portfolios is the General Electric (GE) Matrix, which itself focuses on two aspects namely market attractiveness and the business strengths. Therefore, this study asks what is the contribution of each of Chabahar Fishery Cluster’s business units, as far as the competitive advantages and relevant strategies of each unit are concerned? The objective of the study is then defined as how to identify the gap between market attractiveness in fishing industry and potentials of Chabahar Fishery Cluster and to provide appropriate strategies in line with the GE Matrix. Chabahar Fishery Cluster’s managers have been chosen as the target statistical population of the study. Marketing Management software is used to analyze data and results show those units which produced canned fish enjoyed better positions among other parts of the Cluster. UR - https://www.ijmae.com/article_117628.html L1 - https://www.ijmae.com/article_117628_02881bc82024fe1898bffb08f8ced79b.pdf ER -