TY - JOUR ID - 115232 TI - Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM JO - International Journal of Management, Accounting and Economics JA - IJMAE LA - en SN - AU - Shokohyar, Sajjad AU - Tavallaee, Ruhollah AU - Keramatnia, Khadijeh AD - Faculty Member of Information Technology Management Group, Shahid Beheshti University, Tehran, Iran AD - Master of Information Technology Management, Department of Information Technology Management, Shahid Beheshti University, Tehran, Iran Y1 - 2016 PY - 2016 VL - 3 IS - 2 SP - 85 EP - 104 KW - Customer Relationship Management KW - social customer relationship management KW - social network KW - technology KW - customer DO - N2 - The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM). The dilemma, the organizations are faced with is that they go ahead directly toward the preparation and implementation of new technologies, especially the technology without determining their level of readiness and this causes that they fail at the implementation stage or they do not benefit from the investment and spending they have done. In this research, after studying various resources, in particular, resources related to the assessment of organizational readiness in accepting information systems and social networks-based systems for using in organizations businesses and the proposed models by the mentioned resources, components and sub-components affecting the organization's readiness in accepting SCRM have been identified and extracted. We categorized them in four main categories and dimensions, naming organizational, technological, human and environmental factors. Each of these main components includes sub-components that are mentioned in this research. UR - https://www.ijmae.com/article_115232.html L1 - https://www.ijmae.com/article_115232_1546893f42e964b6568c1fcc09ac01fb.pdf ER -