Integrating Technology Acceptance Model and Motivational Model towards Intention to Adopt Accounting Information System
Khalil
Abduljalil
Faculty of Industrial Management, University Malaysia Pahang, Kuantan, Malaysia
author
Yuserrie
Zainuddin
Faculty of Industrial Management, University Malaysia Pahang, Kuantan, Malaysia
author
text
article
2015
eng
The main purpose of this study was to integrate technology acceptance model and motivation model to investigate mediating effect of attitude for IS adoption studies. Quantitative survey questionnaire was developed and distributed using purposive sampling technique. Owner of SMEs are targeted as respondents and in total 348 samples were collected with a response rate of 42%. The findings revealed that integration perception and motivation increases user’s attitude towards acceptance of IS. It can also be concluded that planning for information system adoption in the organizational context is very crucial factor that should be taken into consideration along with the attitude of the decision makers and users towards system adoption.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
346
359
https://www.ijmae.com/article_117538_06dd300d51c832624dd9c782f5cef66e.pdf
Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior
Faouzia
Mida
Department of Management, ESSECT, Tunis, Tunisia
author
Imed
Zaiem
Department of Management, FSEGN, Nabeul, Tunisia
author
text
article
2015
eng
The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious behavior. More specifically, this work describes the identified groups based on socio-demographic variables (such as gender, age, income, socio-professional category and religiosity) and on the psychographic variable perceived consumer effectiveness. To this end, we conducted a questionnaire survey next to 200 consumers. The empirical results show the existence of four consumer profiles which are the convinced, aware, mitigated and resistant which led us to produce some useful recommendations for marketing managers wishing to be positioned on the ecological axis.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
360
380
https://www.ijmae.com/article_117539_4c7859611ab2548f6018e53a91d6cec0.pdf
Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event
Dhouka
Oueldoubey
Department of Management, ENISO, Sousse, Tunisia
author
Faouzia
Mida
Department of Management, ESSECT, Tunis, Tunisia
author
Imed
Zaiem
Department of Management, FSEGN, Nabeul, Tunisia
author
text
article
2015
eng
Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study of the impact of a website’s atmospheric dimensions (readability and design) on the web user’s attitude toward the brand. The study is about an online event created by Tunisiana versus Ooredoo (a private telecommunications operator in Tunisia) following the commercial rebranding that aimed at unifying the group and subsidiaries within one brand. The survey was conducted using administered questionnaire next to a convenience sample of 200 web users. The results of the study demonstrated the positive influence of website readability as well as design on the web user’s attitude toward the brand.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
381
393
https://www.ijmae.com/article_117542_5e8337320c4b6caa1b29954b1f4fd6e7.pdf
A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies
Reza
Samizadeh
Assistant Professor, Department of Industrial Engineering, Alzahra University, Tehran, Iran
author
Hamidreza
Koosha
Assistant Professor, Department of Industrial Engineering, Ferdowsi University of Mashhad, Mashhad, Iran
author
Soudabeh
Zangeneh
Assistant Professor, Department of Industrial Engineering, Alzahra University, Tehran, Iran
author
Sahar
Vatankhah
Department of Industrial Engineering, Alzahra University, Tehran, Iran
author
text
article
2015
eng
In this paper, we proposed a new model to evaluate a customer's lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested our proposed model on customer data from a mobile phone operator to evaluate the effect of each element on the customer's lifetime value. Four hundred and twenty questionnaires were distributed and 400 questionnaires were determined to be suitable for our study. We employed structural equation modeling using Smart-PLS software and we have found that the innovation, customer’s churn, willingness to refer, and cooperation elements have the strongest effect on the customer's lifetime value.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
394
403
https://www.ijmae.com/article_117545_59e6c846caecde4bd40fb83a82de289a.pdf
Comparing High-involvement and Low-involvement Products: Brand Perspective
Fariba
Lotfizadeh
MA of Entrepreneurship Management, Entrepreneurship Department, Tehran University, Tehran, Iran
author
Fereshteh
Lotfizadeh
Assistant Professor of Marketing, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran
author
text
article
2015
eng
Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and risk as well as the relative price and purchase intentions among the students (participants) are appropriate. This paper discuss knowledge of brand awareness and its crucial role which should be well known to marketing manager for the design of an organization`s marketing strategies. The purpose of this paper is to determine the brand awareness of high- and low-involvement products among students enrolled at Tehran University. A self-administered survey was completed by a convenience sample of 60 students of the Tehran University in Iran. The focal high-involvement product was laptop and the low-involvement product, shampoo. The results indicated similar awareness of high-involvement product brands and low-involvement product brands. Advertising played an equal role in the awareness of Laptop brands and Shampoo brands. The brand names which are easy to pronounce was far important for both Shampoo and Laptop brands. The item of best-selling brands had the most roles and the item of high quality had the least effect on consumer decision making. In addition, the results showed that the higher price brands are more important than well-known ones.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
404
413
https://www.ijmae.com/article_117548_a23d601e3c3310405dfa1903262facc0.pdf
A Multi-dimensional Model of Acceptance of Mobile Banking
Fereshteh
Lotfizadeh
Assistant Professor of Marketing, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran
author
Abdollah
Ghorbani
MA of Business Administration, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran
author
text
article
2015
eng
Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of trust and risk factors on initial acceptance of mobile banking. Thus, after representing a theoretical background using applied research method and questionnaire, a multi-dimensional investigation of effects of trust and risk factors on initial acceptance of mobile banking has been represented. The statistical population consists of the customers who referred to branches of bank Saderat across Qazvin city, that sample size (385) was obtained using Cochran formula. To measure validity of questionnaire with referral to scholars, validity of questionnaire was confirmed through Lawshe's formula, and its reliability was obtained through Cronbach's alpha formula. The results of this study indicate that trust and risk factors from six different aspects affect initial acceptance of mobile banking. To investigate effects of research variables, methods of inferential statistics including SPSS and LISREL software have been used. The results of research indicated that ninth hypothesis among 10 hypotheses was not confirmed.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
414
427
https://www.ijmae.com/article_117549_2d83c500b9553d0d57e2802d99d6267f.pdf
Comparing Relationship between Quality of Earning and Stock Return of Companies Listed in Tehran Stock Exchange
Mehrnoosh
Ebrahimi
M.S. Student and Member of Young Researchers and Elites, Islamic Azad University, Islamshahr Branch, Islamshahr, Iran
author
Asghar
Asadi
Assistant professor, Islamic Azad University, Firoozkouh Branch, Firoozkouh, Iran
author
Hamid
Kordlouie
Assistant professor, Islamic Azad University, Islamshahr Branch, Islamshahr, Iran
author
text
article
2015
eng
In this research, role of accruals in description of earning quality of the companies listed in Tehran Stock Exchange has been studied and relationship between quality of earning, through accruals and its constituents, and normal stock return has been studied. Correlation analysis and historical information of the companies used as the research method. The statistical sample includes 109 companies in Tehran Stock Exchangeduring 2009-2013. For data analysis and hypothesis testing, Multiple Linear Regression Model based on panel data has been used with Estimated Generalized Least Square (EGLS) by applyingEviews and Stata softwares.Three hypotheses were developed to determine relationship between earning quality and stock return. Results of the research indicated that there is a direct and significant relationship between accruals and normal stock return in Tehran Stock Exchange. No significant relationship was found between non-discretionary accruals and normal return.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
428
443
https://www.ijmae.com/article_117550_b216d50c275e2bfc8dcd856fc376b584.pdf
The Review of Mokbang (Broadcast Eating) Phenomena and Its Relations with South Korean Culture and Society
Husna
Hakimey
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Cardiff Metropolitan University UK, Westminster International College, Subang, Malaysia
author
text
article
2015
eng
This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast eating), has become such a popular trend in South Korea. This paper discusses and reviews the major characteristics of Korean culture, such as Kibun, Inhwa, influences of Confucianism and the power hierarchy, which influences the Korean businesses today (locally and internationally). Through these characteristics and the factors of the past and present day in Korean society and culture they had helped contribute to the success of Mokbong.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
444
456
https://www.ijmae.com/article_117551_d73c98ada566600ce09d0b58d290b6b2.pdf
Can Neuro-Linguistic Programming (NLP) Be Used As Contemporary and Effective Skill for an Exceptional Manager in an Organization?
Lim
Joey
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in a business context continues to grow rapidly, as NLP is increasingly becoming acknowledged as one of the best available sources of knowledge on people-skills. This is important, as employees are the most important asset of a firm so using NLP skills to maintain a good relationship with employees is crucial. Hence, the acquisition of NLP skills by the managers would make them successful.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
457
466
https://www.ijmae.com/article_117553_922badce1d27f8e7992323133e49cc34.pdf
The Alarming Trend of Sexual Harassment Occurrences in the Workplace and What Can Be Done
Lim
Jinq
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces due to its impact on each victim’s health, psychologically and physically. Most of the victims keep it as secret in order to avoid embarrassment. Yet, these embarrassments then lead to a higher percentage of workplace sexual harassment. This paper has reviewed a total of 25 journal articles, regarding the percentage of workplace SH victims, the society’s stance on it, the characteristics of victims, the criterion to judge Sexual Harassment, the influences of SH perceptions, the influences for the intention of SH intervention, the consequences of SH on victims and the effects of implementing training and policies. In some employers’ point of view, the contribution of training and policies to prevent workplace Sexual Harassment incidents are small. Yet, these small contributions on the other hand create a domino effect in long term view and are better than no action taken. Therefore, companies should implement training and policies as one of the strategies to protect employees from experiencing SH incidents as well as to uphold the company’s reputation.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
467
480
https://www.ijmae.com/article_117554_903827a0fffbe2d284ad9648bcbdf4b5.pdf
How Could Xiaomi Success in Online Phone Purchase Persuasion Influence other Phone Manufacturer?
Ong
Lun
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical appearance of two or more people. In the 21st century, most businesses are beginning to be transacted online. Buyers no longer need to go out from the house and go through all the hassle just to buy certain products. Xiaomi took advantage of the changes of world of internet and succeeded. As Xiaomi grew bigger, other phone manufacturers saw the opportunity to be as successful as Xiaomi. This paper looks into the current phone purchase behavior of the consumers and how the behavior is able to create opportunity to the other phone manufacturers to copy Xiaomi’s success.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
481
488
https://www.ijmae.com/article_117555_d6c9535a0d2330310866bdbb312f8cce.pdf
Has Mobile Payment Finally Live Up to Its Expectation in Replacing Cash and Credit?
Ooi
Shen
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago with various of impeding factors like cost, complexity, lack of trust from the consumers as well as limited network externalities. Today, with the advance of technology, consumers’ demand for a faster and convenient payment method as well as the implementation of many merchants or companies, mobile payment is starting to replace conventional payment method. As a whole, this research paper concludes that mobile payment is going to replace cash and credit and to be successful globally in the near future.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
5
no.
2015
489
498
https://www.ijmae.com/article_117556_495b576a288a332047dcd865a432ebf3.pdf