Management
Mohammed. Hadi Radhi Al-Maryani; Morteza Movaghar; Bahareh Abedin; Mohsen Alizadeh Sani
Abstract
In the intricate and dynamic landscape of the Crude Oil Products Industry, it is imperative for companies to comprehend customer needs and desires thoroughly. This understanding enables proactive responses to customer needs, fostering enduring, mutually beneficial business relationships, and leveraging ...
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In the intricate and dynamic landscape of the Crude Oil Products Industry, it is imperative for companies to comprehend customer needs and desires thoroughly. This understanding enables proactive responses to customer needs, fostering enduring, mutually beneficial business relationships, and leveraging customer dissatisfaction as opportunities for service recovery and retention. This study aimed to develop a B2B customer complaint management model for Iraq’s crude oil products industry, employing a mixed-exploratory research method. The qualitative phase encompassed documentary analysis and theme analysis, revealing several critical components as influential factors in the customer complaint management model through literature review and in-depth interviews. The quantitative phase utilized Interpretive Structural Modeling (ISM) to identify and evaluate these key components. The ISM analysis provided valuable insights into the hierarchical relationships and influences of these factors, identifying timely product delivery and effective customer interaction as the most influential factors at the highest level.
Management
Andika Andika; Nadia Nadia; Bimo Harnaji; Mohamad Najmudin
Abstract
Amidst growing concerns about environmental degradation, global trends increasingly emphasize the urgency to adopt eco-friendly consumption patterns. This paradigm shift drives the emergence of sustainability-centered products, especially in the cosmetics sector. Despite experiencing substantial growth, ...
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Amidst growing concerns about environmental degradation, global trends increasingly emphasize the urgency to adopt eco-friendly consumption patterns. This paradigm shift drives the emergence of sustainability-centered products, especially in the cosmetics sector. Despite experiencing substantial growth, the eco-friendly cosmetics industry in Indonesia continues to grapple with various obstacles that require resolution. In addition, researchers' attention to green cosmetics still needs to be increased. This study integrates environmental consciousness into the Theory of Reasoned Action (TRA) framework to bridge this research gap. The main objective is to comprehensively examine consumers' intention to purchase environmentally friendly cosmetic products. By employing a quantitative approach, we surveyed a sample of 305 respondents from Indonesia. The collected data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to validate the hypotheses. The results showed that environmental consciousness and subjective norms directly and significantly affect consumer attitudes. Likewise, environmental consciousness, subjective norms, and consumer attitudes influence consumers' intention to purchase green cosmetics. In addition, it was revealed that consumer attitude serves as a potential mediator in mediating the effect of environmental consciousness and subjective norms on consumer purchase intention. This study offers insights into sustainable cosmetics. Companies can use this to enhance marketing strategies for environmentally conscious products.
Management
Ojiaku Obinna Christian; Chidebe Edwin Egwuatu; Ireneus Chukwudi Nwaizugbo
Abstract
Human activities are causing great damage to the climate and the consequences are projected to be dire in the future. Tourism alone contributes about 8% to greenhouse emissions necessitating the call for sustainable tourism as a way to promote environmental conservation. This study examines the effect ...
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Human activities are causing great damage to the climate and the consequences are projected to be dire in the future. Tourism alone contributes about 8% to greenhouse emissions necessitating the call for sustainable tourism as a way to promote environmental conservation. This study examines the effect of environmental values on ecotourism visit intentions. The specific objectives were to ascertain the effects of biospheric, altruistic and egoistic values on ecotourism visit intention. Three hypotheses were stated and data was collected from 196 intending tourists out of which 163 were returned valid and used for the analysis. The data were collected through social media and the hypotheses were tested using multiple regression analysis via SPSS version 22 and descriptive statistics used to describe respondents’ demographics. The result showed that biospheric and altruistic values both have a positive and significant effect on ecotourism visit intention. While egoistic values negatively predict ecotourism visit intentions. Based on the findings, this study recommends that tourist destination marketers should strongly communicate the environmental benefits of travel and tourism on ecotourism destinations.
Management
Mohammad Safari; Leyla Ahmadian; Zahra Kazemi Saraskanrood
Abstract
This study builds upon previous research on the value propositions of electronic commerce for the consumer and proposes a research framework for investigating consumer's perceived value in the B2C model of electronic commerce. The proposed research model encompasses five main dimensions of consumers' ...
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This study builds upon previous research on the value propositions of electronic commerce for the consumer and proposes a research framework for investigating consumer's perceived value in the B2C model of electronic commerce. The proposed research model encompasses five main dimensions of consumers' value proposition: Economic (3 components), Functional (7 components), Emotional (6 components), Social-Symbolic (5 components), and Technical (11 components). The paper also presents an application of the model to an empirical case study of consumers' perceived value of online shopping in Iran. Required data was collected via a survey from customers of digikala, the biggest e-commerce firm of Iran. Structural equation modeling and path analysis were used to test the proposed research model. Findings show that the five dimensions are positively related to consumers' value proposition and the proposed research model is fitted to explain the research purpose and hypotheses.
Management
Nfawa Erasmus Usani; Emem Akaniyene Sampson
Abstract
This study was designed to investigate the influence of internal marketing on the sales force performance of beverage manufacturing firms in Nigeria. The underpinnings of internal marketing were internal communication and internal training. The population of the study included the salespersons that were ...
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This study was designed to investigate the influence of internal marketing on the sales force performance of beverage manufacturing firms in Nigeria. The underpinnings of internal marketing were internal communication and internal training. The population of the study included the salespersons that were involved in the sales of beverage-manufactured drinks, both alcoholic and non-alcoholic, in Nigeria. A sample size of 152 was investigated. A structured questionnaire served as the primary instrument for data collection. The structured questionnaire was administered to every member of the population, and 144 copies of the instrument were filled out and returned in useable form. Data collected were analysed using percentage analysis, and hypotheses formulated were tested using simple linear regression analysis. Findings from the study revealed that there is a significant relationship between the internal marketing variables (i.e., internal communication and internal training) and sales force performance. Based on the empirical findings, the author concluded that internal marketing strategies influence the sales force performance of beverage manufacturing firms in Nigeria. The researchers recommended that management show more interest in communication and training to improve and enhance sales through the performance of the sales team.
Management
Sunday Ewah; Samuel Etuk,; Clement Udowong Eke; Nfawa Erasmus Usani
Abstract
The researchers looked at the link between social media driven marketing and marketing performance of micro, small and medium-sized enterprises in Nigeria's Akwa Ibom State. The study arose from a knowledge gap in the area of social media driven platforms and marketing performance of Micro, Small and ...
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The researchers looked at the link between social media driven marketing and marketing performance of micro, small and medium-sized enterprises in Nigeria's Akwa Ibom State. The study arose from a knowledge gap in the area of social media driven platforms and marketing performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State. The main goal of this research was to investigate the link between social media marketing and marketing performance of micro, small, and medium-sized enterprises in Akwa Ibom State. The researchers used survey design. A structured questionnaire rated on a five point Likert scale was used to gather data. A total of 366 MSMEs operators were chosen using simple random sampling. Simple Linear Regression was used to test and analyze two hypotheses. In Akwa Ibom State, it was discovered that there is a significant positive relationship between the two dimensions of social media marketing and marketing performance of MSMEs, with the Instagram page having highest regression.
Management
Melaku Alemu; Shimels Zewdie
Abstract
To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions ...
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To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions to recognize how the buyer thinks, feels, and selects products from a given alternatives and how those consumers are influenced by different factors. The consumers can purchase products either through planning or impulsively on the spot decisions. Therefore, this study aimed to identify the factors that determine consumers impulse buying behavior. To achieve the stated objectives the study has employed structured systematic literature review by identifying and obtaining the per-reviewed article published since 2011 from google scholar, ResearchGate, science direct, winey online, Taylor & Francis and emerald database. From totally extracted 176 articles, 29 articles were satisfied the inclusion criteria and further reviewed for this article analysis purpose. The outcome of this study has shown that store environment related factors, demographic factors, personality traits and situational factors are influencing consumer impulse buying behavior.
Management
Nasim Bagheripour Salamat; Maryam Pournasir Roudbaneh
Abstract
The main purpose of this research is to identify the concerns of Digikala's online customers during Corona Crisis, which has been discussed and shared among Twitter users. This study collects hashtag-based tweets related to digital goods that cover the 2020 period. To analyze the tweets, text analytical ...
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The main purpose of this research is to identify the concerns of Digikala's online customers during Corona Crisis, which has been discussed and shared among Twitter users. This study collects hashtag-based tweets related to digital goods that cover the 2020 period. To analyze the tweets, text analytical methods such as thematic modeling, emotion analysis, and word clouds are used. In this way, the most important topics discussed on Twitter have been discovered, then customer dissatisfaction has been determined. Afterward, the obtained results were compared with previous in the field of online retail services. Further, noticed that the trend of unforeseen trending hashtags related to digital goods in the last year, which identifies other factors that users are discussing. This study gives us an insight into how the brand operates in the Covid-19 crisis. Analysis of this information can be used to improve online retail services and access to customer needs.
Management
Yap Lily; Rashad Yazdanifard
Abstract
This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address ...
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This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run.
Management
JunWan Chee; Rashad Yazdanifard
Abstract
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...
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Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer perception and its influence.