Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
Presenting a Model for B2B Customer Complaint Management in the Crude Oil Products Industry in Iraq

Mohammed. Hadi Radhi Al-Maryani; Morteza Movaghar; Bahareh Abedin; Mohsen Alizadeh Sani

Volume 11, Issue 1 , January 2024, , Pages 1-18

https://doi.org/10.5281/zenodo.10808826

Abstract
  In the intricate and dynamic landscape of the Crude Oil Products Industry, it is imperative for companies to comprehend customer needs and desires thoroughly. This understanding enables proactive responses to customer needs, fostering enduring, mutually beneficial business relationships, and leveraging ...  Read More

Management
Understanding Green Cosmetic Adoption in Indonesia: Environmental Consciousness and the Theory of Reasoned Action Perspective

Andika Andika; Nadia Nadia; Bimo Harnaji; Mohamad Najmudin

Volume 10, Issue 11 , November 2023, , Pages 875-903

https://doi.org/10.5281/zenodo.10468042

Abstract
  Amidst growing concerns about environmental degradation, global trends increasingly emphasize the urgency to adopt eco-friendly consumption patterns. This paradigm shift drives the emergence of sustainability-centered products, especially in the cosmetics sector. Despite experiencing substantial growth, ...  Read More

Management
Effect of Environmental Values on Ecotourism Visit Intention: Evidence from a Sub-Saharan African Context

Ojiaku Obinna Christian; Chidebe Edwin Egwuatu; Ireneus Chukwudi Nwaizugbo

Volume 10, Issue 9 , September 2023, , Pages 697-716

https://doi.org/10.5281/zenodo.10123891

Abstract
  Human activities are causing great damage to the climate and the consequences are projected to be dire in the future. Tourism alone contributes about 8% to greenhouse emissions necessitating the call for sustainable tourism as a way to promote environmental conservation. This study examines the effect ...  Read More

Management
Investigating Consumer's Perceived Value in B2C Model of Electronic Commerce: A Research Framework and an Empirical Case Study

Mohammad Safari; Leyla Ahmadian; Zahra Kazemi Saraskanrood

Volume 10, Issue 8 , August 2023, , Pages 617-643

https://doi.org/10.5281/zenodo.8422694

Abstract
  This study builds upon previous research on the value propositions of electronic commerce for the consumer and proposes a research framework for investigating consumer's perceived value in the B2C model of electronic commerce. The proposed research model encompasses five main dimensions of consumers' ...  Read More

Management
Internal Marketing and Sales Force Performance of Beverage Manufacturing Firms in Nigeria

Nfawa Erasmus Usani; Emem Akaniyene Sampson

Volume 10, Issue 7 , July 2023, , Pages 480-494

https://doi.org/10.5281/zenodo.8268267

Abstract
  This study was designed to investigate the influence of internal marketing on the sales force performance of beverage manufacturing firms in Nigeria. The underpinnings of internal marketing were internal communication and internal training. The population of the study included the salespersons that were ...  Read More

Management
Social Media Driven Marketing and Performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria

Sunday Ewah; Samuel Etuk,; Clement Udowong Eke; Nfawa Erasmus Usani

Volume 8, Issue 12 , December 2021, , Pages 934-947

https://doi.org/10.5281/zenodo.6408534

Abstract
  The researchers looked at the link between social media driven marketing and marketing performance of micro, small and medium-sized enterprises in Nigeria's Akwa Ibom State. The study arose from a knowledge gap in the area of social media driven platforms and marketing performance of Micro, Small and ...  Read More

Management
Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review

Melaku Alemu; Shimels Zewdie

Volume 8, Issue 10 , October 2021, , Pages 756-781

https://doi.org/10.5281/zenodo.5975984

Abstract
  To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions ...  Read More

Management
Customers’ Emotions towards Digikala Online Retail Services during COVID Pandemic: A Twitter Dataset Based Analysis

Nasim Bagheripour Salamat; Maryam Pournasir Roudbaneh

Volume 8, Issue 9 , September 2021, , Pages 668-683

https://doi.org/10.5281/zenodo.5854892

Abstract
  The main purpose of this research is to identify the concerns of Digikala's online customers during Corona Crisis, which has been discussed and shared among Twitter users. This study collects hashtag-based tweets related to digital goods that cover the 2020 period. To analyze the tweets, text analytical ...  Read More

Management
The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market

Yap Lily; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 103-113

https://doi.org/10.5281/zenodo.4641113

Abstract
  This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address ...  Read More

Management
The Influence of Customer Perception in Selection of Korean Restaurant in Malaysia

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 114-121

https://doi.org/10.5281/zenodo.4641400

Abstract
  Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...  Read More