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Volume 2 (2015)
Volume 1 (2014)
Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior

Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, , Pages 360-380

Abstract
  The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ...  Read More