Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Effect of Advertising on Public Awareness in life Insurances: a Case Study of Dana Insurance Company in Mashhad

Zeynab Hakimi; Mohammad Heidari

Volume 2, Issue 10 , October 2015, , Pages 1290-1298

Abstract
  Considering significance of life insurance and as these insurance policies are  regarded as a development criterion in many countries worldwide, as well as lack of knowledge about the existence, recognition, features and advantages of such insurance policies, advertising plays a critical role in ...  Read More

Role of Advertising on Sale’s Performance: a Case Study of Bata & Service Shoes (Okara)

Ahsan Zia; Farrukh Shahzad

Volume 2, Issue 1 , January 2015, , Pages 37-45

Abstract
  Advertising is a basic Marketing device and compelling correspondence medium. The fundamental goal of any advertisement is to empower the sales Promotion, straightforwardly or by implication by attempting to make grand claims about item execution. The question is, has any organization endeavored to survey ...  Read More