Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
A Study of Future Prospect of Korean Cuisine in Two States of Selangor and Kuala Lumpur from Customer Decision Making Perspective

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 6 , June 2021, , Pages 401-446

https://doi.org/10.5281/zenodo.5109367

Abstract
  This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...  Read More

A Model for Evaluating the Impacts of Qualitative Characteristics on the Usefulness of Financial Reporting

Halimeh Rahmani; Hosein Jabari

Volume 2, Issue 4 , April 2015, , Pages 293-311

Abstract
  The objective of accounting is to provide useful information for the users of financial reporting. The information is considered useful if it possess qualitative characteristics. In this regard, it is very important to examine the relationship between qualitative characteristics and usefulness of information. ...  Read More

Emotion and Sponsorship: Case of Television Sponsorship

Faouzia Mida; Imed Zaiem

Volume 2, Issue 4 , April 2015, , Pages 325-338

Abstract
  Sponsorship is a mode of communication that has led to the emergence of a growing body of literature. Most studies on sponsorship focused on the latter’s effectiveness yet were limited to the study of the influence of individual and situational variables. It was only recently that research on sponsorship ...  Read More