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Keywords = Advertising Expenses

Number of Articles: 1
The Impact of Advertisement Expenses on Profitability of Food and Personal Care Products Companies in Pakistan

Habib Ullah

Volume 6, Issue 12 , December 2019, , Pages 906-912

Abstract
  This research examined impact of advertisement expenses on profitability of Food and personal care product firms listed in Pakistan Stock Exchange. 10 years data were gathered from consolidated annual financial statements of nine companies over a period of 2009 to 2018. The profitability was measured ...  Read More