Hamid Sadeghi Rad; Ali Rasoulian; Mahmoud Mirzaei; Abbas Sharifipour
Volume 4, Issue 4 , April 2017, , Pages 431-442
Abstract
With technology development and the market conditions getting more competitive in different production and service sectors, loyal customer is considered as main capital of every organization. The expansion of internet global network has brought many benefits to all organizations including banks which ...
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With technology development and the market conditions getting more competitive in different production and service sectors, loyal customer is considered as main capital of every organization. The expansion of internet global network has brought many benefits to all organizations including banks which along with considerable issues arise. Special equity of services including investment which became an important concept in marketing since 1980 is in fact the added value generated for the organization by using that service. The purpose of this research is to explain the loyalty of customers to investment through using electronic banking services in order to participate in advancing the economic projects, and also to empirically test whether this is related to trust in investment and investment special equity. Statistical population consists of customers of Saman bank in Mashhad city who have substantial account balance and are able to invest in economic projects suggested by bank. And their satisfaction with electronic banking services was investigated through random sampling. Needed information was collected using a questionnaire and correlations of variables were tested by means of Pearson correlation test and multiple regression. Analysis of the study findings using SPSS 16 shows that there is a positive correlation between trust in investment and investment special equity with customers’ loyalty to investment in economic projects by bank through using electronic services. And trust in investment and investment special equity are significantly related to two types of loyalty (attitudinal loyalty and behavioral loyalty).
Mansour Dehghan; Mahdi Ghafoorifard; Babak Shamsi; Seyed Hamid Seyed Heydari
Volume 2, Issue 6 , June 2015, , Pages 547-557
Abstract
Recently, the growth of information technology and increasing competition among banks has considerably affected attracting customers. Banking industry has made great changes to transform into the core banking. The present study aims to assess the effect of the implementation of core banking services ...
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Recently, the growth of information technology and increasing competition among banks has considerably affected attracting customers. Banking industry has made great changes to transform into the core banking. The present study aims to assess the effect of the implementation of core banking services on profitability. These services, as different branches of electronic banking, are consisting of internet banking, mobile banking, telephone banking, point of sale (POS), ATM, and electronic money which are all tested in the current study. In order to test research hypotheses and the existing relationship between variables, needed data has been collected and analyzed through the application of stepwise regression model. The achieved findings indicate a significant relationship between the application of internet banking and ATM and the variable of profitability, while there is no significant relationship between the application of telephone banking, mobile banking, POS, and electronic money and profitability.
