Management
Muhammad Babar Iqbal; Jianxun Li; Shahina Qurban Jan
Abstract
The self-directed career attitude involves assuming responsibility and authority over one's career trajectory and actively directing one's professional development. This study examines the impact of self-directed career attitude (SDCA) on organizational citizenship behavior (OCB). This study also examines ...
Read More
The self-directed career attitude involves assuming responsibility and authority over one's career trajectory and actively directing one's professional development. This study examines the impact of self-directed career attitude (SDCA) on organizational citizenship behavior (OCB). This study also examines the mediating role of trust between the self-directed career attitude and OCB. Four hypothesis was developed to test the direct and indirect relationship. Primary data was collected through a questionnaire and analyzed through partial least square structural equation modeling. The SPSS was used to analyze the demographic information. The underpinning theory used in this study was self-determination theory. The test results show the positive direct relationship of SDCA, OCB and trust. The results also show the significant positive mediating effect of trust between SDCA and OCB. This research contributes to comprehending the mechanisms and consequences of behavior on human resources, which is essential for effective career management and developing appropriate HR policies.
Mohammad Mokhtari; Seyyed Morteza Ghayoor; Behzad Hassannezhad Kashani
Volume 5, Issue 12 , December 2018, , Pages 905-922
Abstract
By investigating the human life and its evolutions, it can be conceived that human, from the beginning of creature, has attempted to prepare a suitable clothes for himself. The history shows that all divine religions, particularly Islam, have paid a special attention to the human covering as a natural ...
Read More
By investigating the human life and its evolutions, it can be conceived that human, from the beginning of creature, has attempted to prepare a suitable clothes for himself. The history shows that all divine religions, particularly Islam, have paid a special attention to the human covering as a natural need and value. Accordingly, covering issue and Islamic clothing is the core problem of this research. The current study aims to investigate the factors affecting the purchase decision of Islamic clothing by the mediating role of word of mouth. This is a survey research using 5-points Likert scale to collect research data. The reliability of the research tool was acknowledged by Cronbach alpha and its validity was confirmed using face and content validity. The population of the research is the female residents of Mashhad, Iran. The sample size is 384, calculated by the Cochran’s formula, which was surveyed by the convenience non-probability sampling method. Structural Equation Modeling was used for the data analysis and testing the research hypotheses by applying SMART-PLs and SPSS software. Research findings showed that customer trust and satisfaction have positive and significant effects on customer purchase decision. In addition, customer satisfaction and trust influence the customer purchase decision indirectly by the mediating role of word of mouth. It was also found that the word of mouth has a positive and significant effect on purchase decision. It should be noted that customer satisfaction is more influential than customer trust in affecting the word of mouth leading to customer purchase decision.
Saeed Yazdani Parsa; Tooraj Sadeghi
Volume 2, Issue 10 , October 2015, , Pages 1244-1260
Abstract
Word of mouth is of critical importance for marketers and many scholars believe that word of mouth is one of the most effective and efficient advertising ways. Moreover, relationship marketing causes the costs of attracting new customers through long-term relationships with current customers and in this ...
Read More
Word of mouth is of critical importance for marketers and many scholars believe that word of mouth is one of the most effective and efficient advertising ways. Moreover, relationship marketing causes the costs of attracting new customers through long-term relationships with current customers and in this way increases firm profitability. Indeed, relationship marketing leads to customer satisfaction and loyalty through creating commitment and trust. Loyal customer also influences company’s word of mouth. Thus, this research conducted focused on studying the effect of relationship marketing on life insurance word of mouth. This is an applied research; and is a descriptive, filed study. Research statistical population was life insurance clients of Karafarin Insurance Agents in Mashhad. 384 individuals selected as research sample through simple random sampling method. Data collected through questionnaire. Questionnaire reliability measured through using Cronbach alpha. Research hypotheses also were tested by structural equation modeling (SEM). The results of analyzing research hypotheses indicated that relationship marketing directly influences life insurance word of mouth. In addition, customers’ trust also influences their satisfaction of buying life insurance. Customers’ commitment influences their satisfaction of buying life insurance; furthermore, customers’ satisfaction influences customers’ loyalty to buy life insurance. And finally, customers’ loyalty influences life insurance word of mouth.
Héla Ben Ammar; Feten Ben Naoui; Imed Zaiem
Volume 2, Issue 6 , June 2015, , Pages 499-516
Abstract
The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ...
Read More
The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed that the perceived corporate social responsibility activities have a positive and significant influence on trust toward the brand. Empirical results also showed that the levels and degrees of involvement of consumers in the different causes defended by a company play a moderating role in the relationship between the perceived activities of social responsibility and trust.
Fereshteh Lotfizadeh; Abdollah Ghorbani
Volume 2, Issue 5 , May 2015, , Pages 414-427
Abstract
Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of ...
Read More
Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of trust and risk factors on initial acceptance of mobile banking. Thus, after representing a theoretical background using applied research method and questionnaire, a multi-dimensional investigation of effects of trust and risk factors on initial acceptance of mobile banking has been represented. The statistical population consists of the customers who referred to branches of bank Saderat across Qazvin city, that sample size (385) was obtained using Cochran formula. To measure validity of questionnaire with referral to scholars, validity of questionnaire was confirmed through Lawshe's formula, and its reliability was obtained through Cronbach's alpha formula. The results of this study indicate that trust and risk factors from six different aspects affect initial acceptance of mobile banking. To investigate effects of research variables, methods of inferential statistics including SPSS and LISREL software have been used. The results of research indicated that ninth hypothesis among 10 hypotheses was not confirmed.
Suhaila Osman; Muna Kameela Sauid; Nurhafizah Azizan
Volume 2, Issue 3 , March 2015, , Pages 167-178
Abstract
Due to the technology cultured in today’s world, the learning process has started to change. Student nowadays are persistently required to do some transformation in gaining knowledge. Concerning to this, a considerable Knowledge Management (KM) are important so that students are expected to gain ...
Read More
Due to the technology cultured in today’s world, the learning process has started to change. Student nowadays are persistently required to do some transformation in gaining knowledge. Concerning to this, a considerable Knowledge Management (KM) are important so that students are expected to gain the capability of managing their knowledge and to achieve their superior performance. As the consequence, Knowledge Sharing (KS) process will be subsist, as KS is a part of KM. By implementing KS, students will share their knowledge better with their friends in a diligence ways and platform. Two research objectives were addressed in this research that is to examine how culture affect knowledge sharing among Information Management Undergraduate Students’ in UiTM Johor and to investigate the behaviours of Information Management Undergraduate Students’ in UiTM Johor when sharing their knowledge among colleagues. This study use quantitative method to collect and gather the data in which Probability Sampling that is Unrestricted or Simple Random Sampling are chosen as the Sampling Techniques. The researchers are able to collect 70 percent of the distributed questionnaires. Findings show that knowledge sharing activities does exist in UiTM Johor. This study proposed some changes in attitudes and behaviors, trust and innovation, top management support, strong relationship between academicians and students and lastly, rewards to reinforce knowledge sharing behaviorsas the recommendation to the organization.
Rahil Khoei
Volume 1, Issue 1 , August 2014, , Pages 52-80
Abstract
This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality ...
Read More
This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality behavior on sportswear and examines key brand loyalty factors include of brand name, product quality, price, style, store environment, promotion, and service quality and too another part of research is about brand personality dimensions that identified as Big Fives in terms of (D. A. Aaker, 1997), such as Sincerity, Excitement ,Competence, Sophistication and Ruggedness for 8 kind of sportswear brands such as Adidas, Nike, Puma, Reebok, Fila, Levi’s, Umbro, Sauconey.