Economics
Retno Furi Sekarsari; Agnes Quartina Pudjiastuti; Cakti Indra Gunawan
Abstract
Livestock businesses have various risks of death that can occur due to accidents, natural disasters, and disease outbreaks. To anticipate the risks that occur, the government seeks to help farmers through agricultural insurance, including the cattle and buffalo business insurance program (AUTSK= Asuransi ...
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Livestock businesses have various risks of death that can occur due to accidents, natural disasters, and disease outbreaks. To anticipate the risks that occur, the government seeks to help farmers through agricultural insurance, including the cattle and buffalo business insurance program (AUTSK= Asuransi Usaha ternak Sapi/Kerbau). This study aims to analyze the implementation of the AUTSK program and the factors that affect the income of dairy farmers. The research was conducted in Ngajum District, Malang Regency with the consideration that this area is a center for dairy cows. Data were collected from 40 dairy farmers obtained by simple random sampling. Furthermore, the data was edited and compiled, and then analyzed using the multiple linear analysis method (which was transformed from Cobb Douglas function). The results showed that implementation of the AUTSK program in Malang Regency tended to be less attractive to farmers because the fulfillment of claims was not timely (the period of disbursement of funds was too long). Farmer education, livestock ownership and the cost of concentrate feed have a significant effect on the income of dairy farmers. Government needs to re-evaluate implementation of livestock insurance so that farmers can continue their business. Limitation of this study is difficulty of separating cost of production facilities for each cow, so that the expenditure for lactating cows is also difficult to calculate correctly.
Angel Wong An Kee; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1055-1064
Abstract
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...
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Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.
