Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 4, Issue 7 , July 2017, , Pages 720-744

Abstract
  For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments. Therefore, the effective management of customer relationship has become a preferred task and an approach for managing in many organizations. The dilemma, ...  Read More

E-business through Social Media: A Quantitative Survey (Case Study: Instagram)

Bahareh Ahmadinejad; Hadi Najafi Asli

Volume 4, Issue 1 , January 2017, , Pages 80-99

Abstract
  E-marketing is not only associated with selling products and services. It is the management process for handling communication between the organization and the customer. As well as E-marketing process does not just insist on the use of the internet and take advantage of all the marketing methods. E-marketing ...  Read More

Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 3, Issue 2 , February 2016, , Pages 85-104

Abstract
  The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM). The dilemma, the organizations are faced with is that they go ahead directly toward the preparation and implementation of new technologies, especially ...  Read More