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Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided

Asiya Hassan; Rashad Yazdanifard

Volume 6, Issue 8 , August 2019, , Pages 640-654

Abstract
  This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals ...  Read More