Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Effect of Product Harm Crises on Facets of Consumer Based Brand Equity: Asian Emerging Markets’ Perspective

Ganganee Chandima Samaraweera; Qing Ping

Volume 2, Issue 10 , October 2015, , Pages 1200-1217

Abstract
  Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that ...  Read More