Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Author = Zaiem,%20Imed
Number of Articles: 3
The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand
Volume 2, Issue 6 , June 2015, , Pages 499-516
Abstract
The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ... Read MoreProposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior
Volume 2, Issue 5 , May 2015, , Pages 360-380
Abstract
The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ... Read MoreEvaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event
Volume 2, Issue 5 , May 2015, , Pages 381-393