Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Grace Wambui Kiboro; Evanson Mwangi Karanja

Volume 2, Issue 8 , August 2015, , Pages 872-881

Abstract
  Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores ...  Read More