Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Author = Mida,%20Faouzia
Number of Articles: 3
Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior
Volume 2, Issue 5 , May 2015, , Pages 360-380
Abstract
The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ... Read MoreEvaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event
Volume 2, Issue 5 , May 2015, , Pages 381-393
Abstract
Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study ... Read MoreEmotion and Sponsorship: Case of Television Sponsorship
Volume 2, Issue 4 , April 2015, , Pages 325-338