Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
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The Effect of Personality on Purchase Decisions Based on New Freud's Theories and Behavioral Theory in Mashhad

Mostafa Rezaei Bahrabad; Sahel Farrokhian

Volume 4, Issue 3 , March 2017, , Pages 226-237

Abstract
  This research is conducted to study the effect of personality on purchase decision of domestic and foreign consumers in order to predict the consumer’s purchase decision. This is a survey studied the relationship between variables through statistical tests and structural equations method. Data ...  Read More